Amir Omarov

Senior Data & Analytics Leader

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Professional Summary

Visionary Data & BI Leader with 15+ years in analytics and 7+ years in senior leadership, building and scaling high-performing cross-functional teams (15+ FTE) across multiple industries - telecom, e-commerce, mobile gaming, iGaming and IT services. Expert in shaping and executing enterprise-wide data strategies across product, marketing and operations. Skilled in designing modern BI ecosystems, establishing data governance, and translating complex analytics into actionable business value. Experienced in both permanent leadership and fractional engagements, taking greenfield analytics functions from audit through target warehouse architecture to a costed delivery roadmap. Known for building data-driven cultures and influencing C-level stakeholders.

Selected Achievements

Saved $150K+/year by optimizing data tool stack and internalizing outsourced services

Boosted ARPU by 10% through pricing and elasticity testing across products

Introduced LLM-powered self-service analytics, reducing request backlog by 60%

Built full-stack analytics for a flagship mobile game with over 1M+ downloads

Prevented $1M+ in regulatory fines through automated anomaly detection in financial transactions

Key Skills

BI & Data Infrastructure

Tableau, Power BI, Looker, Superset, Google Data Studio, Airflow

Data Engineering & Tools

SQL (PostgreSQL, MySQL), BigQuery, dbt, Python, R, AWS (Athena), GCP, ETL/ELT pipelines

Product & Marketing Analytics

Amplitude, Mixpanel, AppsFlyer, GA4, Firebase, GTM, funnel and cohort analysis, attribution modeling

Leadership

Team building and management, cross-functional collaboration, strategic planning, OKR/KPI systems, stakeholder management

Experimentation & ML

A/B testing frameworks (Optimizely, VWO, GrowthBook), econometric modeling, predictive analytics, LLM-powered analytics

Data Governance & Quality

Data governance, data quality, single source of truth, data modeling, identity resolution, consent/CMP policy, GDPR-aligned tracking

Experience

Fractional Head of Data & Analytics

Independent Consulting

Jul 2026 - Present

  • Engaged to build an analytics function from the ground up, with reporting fragmented across point tools and no owned data platform
  • Audited the full data estate - web and search analytics, tag management, application event logs and third-party conversion tracking
  • Designed the target data warehouse architecture across raw, staging and mart layers, keeping business logic portable across BI tools
  • Specified a versioned identity graph enabling end-to-end attribution from landing page through to revenue
  • Authored the metric tree and registry as the single source of truth, plus dashboard specifications
  • Delivered a phased roadmap with sequencing, dependencies and RACI across analytics, engineering, commercial and legal

Head of Analytics

The WhyKingz

Sep 2022 - Apr 2026

  • Built and scaled centralized analytics department (10+ team members) for B2B and B2C units
  • Developed cross-departmental KPI system aligned with quarterly OKRs
  • Automated executive dashboards and introduced LLM-based analytics assistants
  • Integrated ML segmentation for call center, boosting first-contact resolution by 18%
  • Led adoption of self-service analytics and company-wide data literacy initiatives

Head of Business Intelligence

SKELAR

Sep 2022 - Apr 2026

  • Led the evaluation and optimization of the BI system, improving data accuracy and visualization
  • Developed a strategic plan for integrating BI into core business processes
  • Managed the BI budget and resource allocation

Head of Analytics

Parimatch Ukraine

Jun 2021 - May 2022

  • Replaced outsourced analytics by hiring and managing 15+ analysts and engineers
  • Reduced annual data infra spend by $150K through tool consolidation and optimization
  • Built full product and marketing analytics cycle from scratch
  • Delivered deep funnel analysis, increasing deposit conversion by 12%
  • Ensured tracking accuracy and data quality across multiple platforms

Product Analytics Team Lead

Whaleapp

Dec 2019 - Jun 2021

  • Managed teams of analytics and data scientists across mobile games portfolio
  • Built analytics suite for flagship game with over 1M+ downloads
  • Applied econometric balance models in 80% of live projects
  • Created cross-game dashboards for feature usage, retention, and monetization

Head of Product Analytics

Kyivstar

Jul 2019 - Dec 2019

  • Led product analytics for a 20M+ subscriber base, optimizing multi-channel attribution and mobile app tracking
  • Built and tested dynamic attribution models for ROI optimization
  • Conducted cross-channel analysis combining Firebase, AppsFlyer and Google Analytics data

R&D Team Lead

TRIONIKA

Sep 2017 - Jul 2019

  • Delivered 40+ A/B tests and gamification experiments in agile squads
  • Launched loyalty mechanics based on Google Analytics segments, increasing LTV by 9%
  • Conducted pricing tests that improved ARPU by 10%

Senior Web Analyst

Citrus

Jun 2017 - Sep 2017

  • Developed ROPO models and custom recommender boosting order value by 5%

Digital Analyst

OWOX BI

Jun 2015 - May 2017

  • Led Google Analytics implementations and trained clients on Optimize & attribution tools
  • Co-developed assisted conversion model in partnership with Google team

Data Analyst

PrivatBank

Feb 2010 - May 2015

  • Automated reporting systems, reducing manual work by 80%
  • Detected anomalies in financial transactions, preventing $1M+ in fines

Impact Metrics

15+

Team Members Led

Built and managed cross-functional analytics teams

$150K+

Annual Savings

Through tool optimization and insourcing

20M+

Subscribers Analysed

Product analytics at national telecom scale

$1M+

Fines Prevented

Automated anomaly detection in financial transactions

Teaching

Course Author & Lead Instructor

iGamingEducation.io

Aug 2026 - Present

13-week, 11-module analytics curriculum covering the metric map, SQL on an operator schema, the full player lifecycle, risk analytics, A/B testing and dashboard design

Guest Lecturer

iGamingEducation.io

Jul 2026

Analytics module of a 12-week Product Management programme - operator metrics, AI-assisted dashboarding and anomaly detection, and how product managers should scope work to data teams

Education

Dnipro University of Technology

2003-2009

Bachelor's degree in Computer and Information Science

Contact Information