Professional Summary
Visionary Data & BI Leader with 10+ years in analytics and 5+ years in senior leadership, building and scaling high-performing cross-functional teams (15+ FTE) in high-growth environments. Expert in shaping and executing enterprise-wide data strategies across product, marketing, and operations. Skilled in designing modern BI ecosystems, driving data-first decision-making, and translating complex analytics into actionable business value. Known for building data-driven cultures, influencing C-level stakeholders, and delivering measurable business impact. Open to leading and scaling data functions in both global enterprises and ambitious startups.
Selected Achievements
Saved $150K+/year by optimizing data tool stack and internalizing outsourced services
Boosted ARPU by 10% through pricing and elasticity testing across products
Introduced LLM-powered self-service analytics, reducing request backlog by 60%
Built full-stack analytics for a flagship mobile game with over 1M+ downloads
Designed KPI-driven bonus system aligning operations performance with business goals
Key Skills
BI & Data Infrastructure
Tableau, PowerBI, Google Data Studio, Superset, Airflow
Data Engineering & Tools
SQL (MySQL, PostgreSQL), BigQuery, Python, R, AppScript, Firebase, AWS Athena
Product & Marketing Analytics
Amplitude, Mixpanel, AppsFlyer, Google Analytics, Dev2Dev, Hotjar, OWOX BI
Leadership
Team Building & Management, Cross-functional Collaboration, Strategic Planning, KPI Systems
Experimentation & ML
A/B Testing (Optimize, Optimizely, VWO), GrowthBook, Econometric & Recommender Models
Languages
Ukrainian (native), Russian (native), English (fluent)
Experience
Head of Analytics
The WhyKingz
Sep 2022 - Present
- Built and scaled centralized analytics department (10+ team members) for B2B and B2C units
- Developed cross-departmental KPI system aligned with quarterly OKRs
- Automated executive dashboards and introduced LLM-based analytics assistants
- Integrated ML segmentation for call center, boosting first-contact resolution by 18%
- Led adoption of self-service analytics and company-wide data literacy initiatives
Head of Analytics
Parimatch Ukraine
Jun 2021 - May 2022
- Replaced outsourced analytics by hiring and managing 15+ analysts and engineers
- Reduced annual data infra spend by $150K through tool consolidation and optimization
- Built full product and marketing analytics cycle from scratch
- Delivered deep funnel analysis, increasing deposit conversion by 12%
- Ensured tracking accuracy and data quality across multiple platforms
Product Analytics Team Lead
Whaleapp
Dec 2019 - Jun 2021
- Managed teams of analytics and data scientists across mobile games portfolio
- Built analytics suite for flagship game with over 1M+ downloads
- Applied econometric balance models in 80% of live projects
- Created cross-game dashboards for feature usage, retention, and monetization
Head of Product Analytics
Kyivstar
Jul 2019 - Dec 2019
- Led product analytics team improving funnel attribution and mobile tracking
- Built and tested dynamic attribution models for ROI optimization
- Conducted cross-channel analysis combining Firebase, AppsFlyer and Google Analytics data
R&D Team Lead
TRIONIKA
Sep 2017 - Jul 2019
- Delivered 40+ A/B tests and gamification experiments in agile squads
- Launched loyalty mechanics based on Google Analytics segments, increasing LTV by 9%
- Conducted pricing tests that improved ARPU by 10%
Senior Web Analyst
Citrus
Jun 2017 - Sep 2017
- Developed ROPO models and custom recommender boosting order value by 5%
Digital Analyst
OWOX BI
Jun 2015 - May 2017
- Led Google Analytics implementations and trained clients on Optimize & attribution tools
- Co-developed assisted conversion model in partnership with Google team
Data Analyst
PrivatBank
Feb 2010 - May 2015
- Automated reporting systems, reducing manual work by 80%
- Detected anomalies in financial transactions, preventing $1M+ in fines
Impact Metrics
15+
Team Members Led
Built and managed cross-functional analytics teams
$150K+
Annual Savings
Through tool optimization and insourcing
10%
ARPU Increase
Via pricing and elasticity testing
1M+
App Downloads
For flagship game with full analytics suite
Education
Dnipro University of Technology
2003-2009
Bachelor's degree in Computer and Information Science
Contact Information
Available for senior data leadership roles in global enterprises and ambitious startups.
Riga, Latvia (open to relocation)
+380976609753